After watching year after year how people got clean and sober and maintained their sobriety and then starting this business where we help market treatment centers and specialist. We decided early on we had to figure out a way to be comfortable and honest doing it. We had to bridge the gap between the solution, which is the 12 steps and the tools that are found in treatment centers around the country. We believe we have done just that. The first year is most important for families and those in recovery for addiction. We concluded that it is a extremely important rewarding profession to help people build a solid foundation in a 12 step community in the first year. We say priceless!
Why not just tell the truth? Market how in one years time these centers and specialist will take people with lives in a state of emergency, many contemplating suicide, relationships with family shattered, trust and self esteem gone, some will have health issues and legal issues. And take them through the process of Detox, Primary Care, Extended Care how by doing estimable acts, clients will achieve self esteem, by working the steps that same client will leave with a complete psychic change. Over time reservations will be disassembled, they will be taught to develop healthy routines, and obtain new healthier social and coping and life skills. Some will start or go back to school, some will find employment. Trust and relationships with family members will be earned.
These very real important changes take time and guidance.
The truth is people underestimate the disease and nearly all underestimate the time frames it takes to heal and grow and obtain the other things mentioned above. This is primarily why you hear about friends and loved ones dying or going to treatment 3,4,5,6 times in between jail incarcerations and or trips to the local psych ward.
Most all of this could be avoided by telling families the truth from the beginning.
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